Week 7 and 8: Reading response one

In “Those Unnerving Ads Using “Real” Women” by Meghan Daum . Daum examines advertising women with curvy bodies Daum focuses on Doves ad campaign “Real Women for Beauty,” which focuses on the curviness’ of real women. Daum states that “Dove” uses reality to sell the product. Daum also makes a point that people are shocked seeing when in the media who are not silicon enhanced, and it shows how shallow we have become. Instead of creating confidence in women Daum states that the advertisements make women wonder if that’s what the look like. People don’t want to see themselves in advertising because it is to real for them. I think that having curvy girls in advertising is good. Having “real” women in the media creates a better role model than a fake model would for girls. I have always hates seeing airbrushed women in the media, because I believe that they also create a standard that men look at and compare to their girlfriends. But at the same time I do agree with Daum. My mom is more curvy than me and she has asked after we saw a commercial, if she looks like that. I believe that I could make people more self conscious about themselves. When women see the fake women in the media so much they get used to seeing it, so when they see a “real” woman they get shocked and look closer at what they look like. Overall “Dove” advertisements can create another way to advertise for other companies, and maybe someday the media wont be so fake.