Week 5 Reading Response 3

In “Public Service Campaigns Use Language to Send a Message” The National Youth Anti-Drug Media Campaign uses teenagers in their advertisements to get across to their audience. The audience for this campaign are many teenagers of every race, couples, sports players, and anyone who can relate to the advertisement. The advertisements are directly addressing teenagers. In the first add which the use "courage" as the anti-drug a couple is used, they use the girl as being concerned about him using illegal drugs and her telling him how she feels about his use of drug because she cares. In the second add the use a little girls bike tire that have been hit by a car; the anti-drug they used was regret, they show that by smoking weed and then driving that you do stupid things, like hit a six-year-old on her bicycle. The third add is “I am my anti-drug”, they use a guy explaining that he is labeled as a “drugged out loser”, but in reality he is an uncle, a thinker, and a rugby player. In the fourth add which is another “I am my anti-drug” they use a girl who people could possibly scan as another pot smoking teenager, but in reality she is an artist, a therapist, and a kick boxer. The fifth add is another “I am my anti-drug” , they use a guy who states that he is filed under a pothead, but in reality he is a writer, and a halfback. Each of these adds use a different race (excluding the second add) so that there is no stereotyping, and each of them have different interests. I find that add two would be the most effective, I believe that by using a little girls bicycle tire that they get more of a point across about the affects of doing illegal drugs. Over all I believe that this sort of argument could be effective to its audience, especially since they do not stereotype one person. But at the same time in school their were a lot of kids that played sports and were on the honor roll who did drugs.